Italian Soda Brand Redesign

This project focused on reimagining the visual identity of an Italian soda brand that I frequently engage with, identifying opportunities to better align its branding with contemporary aesthetics and consumer expectations. Through analysis of the brand’s existing design language, I recognized inconsistencies in its visual presentation and a lack of distinct personality in a competitive market.

The solution involved developing a refreshed brand identity that strengthens recognition, enhances visual cohesion, and more effectively communicates the product’s character and appeal. By refining elements such as color palette, typography, and overall aesthetic direction, the redesign positions the brand as more modern, engaging, and relevant to its target audience. The final outcome demonstrates a strategic approach to problem-solving, combining personal insight with design principles to create a more compelling and unified brand experience.